Butterfly Effect PR

Aheartfulofgames, a Madrid-based videogames studio, had released a playable Alpha demo of its video game, Heart&Slash. After spending one year on development, the team needed external funding in order to further develop and publish the 3D brawler. Crowdfunding was an obvious choice and Butterfly Effect was brought in to support the campaign across four key areas: planning, media relations, social media and community management.

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